The e-reader market has experienced quick growth over the past couple of years, but even today, only a couple of standouts are well-known. Amazon's Kindle is easily the most well-recognized e-reader out there, with most every other one riding shotgun at best. But what the influx of lower-end, lesser-known e-readers has done is drive down prices overall, and for those who don't really care about branding or access to Amazon's specific e-book store, that's great news.

Also, the impending boom in Tablet PCs has left the e-reader market in an interesting position. E-readers still hold the lead in terms of readability and battery life, but overall functionality goes to the Tablet. It's clear that e-readers are becoming more and more a niche device, and while you may not be concerned about them at $200+, the introduction of the "bargain" e-reader may make you think twice.

Paradigm Shift has just revealed what might be the most inexpensive e-reader yet. The EER-051D is a 5" reader with a full-color display (LCD, not E Ink) and support for a multitude of film formats. It can also play back music and video files, hold content on the 2GB of internal storage and store even more material on the SD card slot. Units will be available soon in a variety of colors, with final shipments taking place in May for just $129.95. Not bad for a basic reading device, but don't expect any bells and whistles.

Paradigm Shift Sourcing and Manufacturing Co. Ltd, Bows the World's Most Affordable DRM compatible E-Book Reader Series

Hong Kong Electronics Fair, April 14th, 2010: Hong Kong SAR, China: Paradigm Shift expands its cutting edge e-reader with FULL COLOR LCD e-Book Readers able to read all major eBook formats, including Adobe DRM encrypted eBooks.

EER-051D: Unlike most e-readers on the market, the 5" EER-051D features full color TFT high resolution display with enhanced contrast panel designed for ease of reading and long battery life. It also features a full gamut e-book format compatibility, including: ANSI , UNICODE TXT ,DOC,PDF,HTML,FB2 ,PDB, EPUB (including DRM encrypted books). In addition the EER-051D is an Mp3 audio and Mp4 video player, has a built in FM radio and photo viewer and has 2GB built in memory plus an SD card memory expansion slot. Proposed MSRP: $129.95

5" Units will be available in mass production for OEM clients and importers in white, pastel blue, pastel periwinkle, pastel pink, black and silver case colors and will be the end of May, 2010.

Units will be available in the USA through US distributor, Delstar Wholesale Electronics at major retailers everywhere.

Paradigm Shift is seeking OEM brand/ distributors worldwide

About Paradigm Shift, SZ: Paradigm Shift Sourcing, Procurement, Consulting and Marketing Group, Inc. (PS) was founded on the principles of providing the latest in technology and a wide product assortment to a global marketplace while providing the utmost in customer service.

Paradigm Shift (PS) is a progressive company founded by a group of seasoned industry experts in product design, development and marketing. Amongst our staff are some of the most experienced in the flat panel display industry, including the creators of the Luce, Helios, Epoq brands, sold in the high-end and CEDIA market. This is combined with proven expertise in the areas of product development, sales and marketing, distribution channel development, advertising, promotion, and logistics.

Our clients include some of the most exciting and fast-paced growth companies in the world from a broad array of industries; from Internet E-tailers to established leaders in the brick and mortar mass-consumer retail marketplace. Other channels include: Governments, educational institutions, hotels, airports, shopping malls and more.

PS revolutionizes the purchase and sales process by providing an all-in-one solution enabling businesses to optimize their transactions on demand, such as private label and OEM purchases without large start-up costs.

Key factors of our organization are: our people, our process, and our partners. These all combine to deliver targeted value to our clients across a global network of:

- Assigned Account Representatives for sales and purchasing in all global markets
- Experienced Project Managers
- Service Level Agreements
- B2B, B2C, and Auction and eCommerce Portals

PS's primary points of differentiation are its superior trading relationships the world over and over 20 years sales and marketing experience representing suppliers and purchasers in domestic and overseas markets.

PS's corporate offices are located in Boca Raton, FL the gateway to N., Central, and S. America and Hong Kong and Shenzhen, China, electronics capitol of the world!
PS's greatest strength is the ability to design and deliver an exceptional product at a very rapid pace. PS's products are designed to let consumers enjoy all the benefits of a digital home and a connected lifestyle today!